Marketing Strategy

A good marketing strategy is essential to build an important base of satisfied customers, to boost your products and/or services revenues and to improve the reputation of the company and/or trademark. This is a customer-oriented strategy which must be aligned with the global company strategy. Goals of this strategy could be numerous:

But whatever the strategy implemented and the resources associated (website, email campaigns, advertising…), it is necessary to define metrics and specific dashboard for marketing activities. You could then evaluate the performance and accuracy of your choices.

Marketing metrics

Depending on the marketing strategy, objectives and action plans you defined, you have to set up various marketing metrics. Examples of metrics corresponding to the different responsibilities of the marketer:

The website is often the showcase for a company. The audience analysis provides important information you have to control with specific metrics.

Examples of metrics : Number of visits, Number of unique visitors, Average time spent on the site, Number of pages by visit, Number of contacts forms filled out …

Bittle offers a Google Analytics connector to drive your website traffic directly into bittle, thanks to ready-to-use dashboards.

Marketing may, in some industry, be a major source of expenditure within a company. In this case, it is necessary to control these costs using financial metrics.

Examples of metrics : Marketing expenses, Marketing Budget Ratio (MBR), Marketing costs by lead, Cost of acquiring a new customer, ROI marketing plan…

Am I known on the market? What is my brand? What customers think about my products? All these questions can be asked by the senior management and marketing department must find the answers.

Examples of metrics : Credibility of the brand, Brand awareness, Market share, Branding, Income generation capacity of the brand…

Communication is the main issue to develop its reputation, promote a new product or issue a new offer. These marketing campaigns, whatever the medium used (email, phone, internet, TV, radio…) should be monitored to measure their effectiveness.

Examples of metrics : Number of active subscribers to the newsletter, Percentage of phone calls successful, Number of readers of our online articles, Number of people understanding the message, Percentage of marketing campaigns in late…

This is a non-exhaustive list of marketing metrics. We can also include other indicators which indirectly affect the marketing strategy, and that are correlated with the sales department and sales of products or services:

Whatever your strategy, Bittle is the perfect solution to build your dashboard and track your marketing metrics.